Leamington Live, organised by Bid Leamington, will take place from 1-2 May and is free for visitors to attend.
Up to 100 local businesses are expected to participate in the programme, which is using events to promote the town's varied retailers "in a fun and engaging way".
"Leamington Live is a unique event celebrating style, arts and culture which is synonymous with the town," said Bid Leamington executive director Helen Smith. "This exciting new event will showcase a wide range of local artists and performers as well as promoting the venues, products and services that Leamington has to offer the event industry."
Leamington Live will incorporate five trails around the town, which will follow the five senses - sight, sound, taste, touch and smell.
To leave a comment register and let us know your thoughts.