Two teams of ‘super heroes and real heroes’ took on a tug of war and collection challenge at the Legion’s Kent Poppy Appeal launch at Bluewater, aiming to highlight a modern approach to the way consumers remember and celebrate The Poppy Appeal.
In addition, The Royal British Legion opened the poppy pop-up shop at Bluewater shopping centre, after the success of their pop-up last year. All proceeds will help to raise vital funds for the important work The Royal British Legion does in providing care and support to members of the British Armed Forces, veterans and their families.
The pop-up opened on 24 October, and will welcome visitors until 13 November, with collections taking place from 29 October.
The Royal British Legion’s director of fundraising Claire Rowcliffe said: "Service can come in many forms from being parted from family and loved ones for long periods of time, to physical and mental injury, and sadly making the ultimate sacrifice. The Legion’s role remains as contemporary and as vital as it has ever been supporting today’s generation of Service personnel, veterans, and their families whether living with an injury or illness, coping with bereavement or finding employment."
Commenting on the launch of the Poppy Appeal, Robert Goodman, Bluewater’s general manager, added: "Bluewater is proud to host The Royal British Legion’s launch of the Poppy Appeal in Kent. This year’s launch continues the wonderful response we have had from the public in previous years and we are honoured to again lend our support to this cause."
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