Ibis Lates, which launches this week (10 November), will showcase the Roundhouse’s most exciting, up and coming resident artists, taking them on tour, performing in Ibis hotels around the UK.
Taking to the stage on the opening night at the Ibis London City – Shoreditch hotel is Jay Johnson, Soma, Estee Blu and Nikita Chauhan. This intimate gig marks the first in a series of exclusive sessions taking place in Ibis Hotels throughout the UK.
The partnership centres on cultivating a collaboration deeply rooted in the brands’ shared passion to provide visitors with the most fulfilling and enjoyable experiences. Guests across the UK will have a chance to enjoy the new initiative as Ibis Lates will be touring ibis Hotels in Birmingham, Manchester and Edinburgh.
For this year's Uefa Euro 2016 tournament, Ibis Hotel in Brighton offered fans the chance to watch the matches on a luxury bed on the beach. The brand also created the Ibis Sleep Art project in 2014, where the work of eleven artists went on display at London's Gallery Different as part of a brand experience created by the hotel.
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