The location, at the centre of Dubai’s City Walk, is a globally-recognised hospitality hot-spot.
The boutique, which is 7,300 sq ft, aims to counter the traditional automotive thinking by placing the house within a centre of fine fashion, art and cuisine that Rolls-Royce customers frequent.
The boutique has a curated series of experiential areas including: an Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy, Pinnacle Café, Affinity Partner Display, Virtual Reality Configurators and staging for Bespoke motor cars or newly-launched collections.
The Inspiration Studio will be the staging point for one-of-a-kind examples of Rolls-Royce bespoke motor cars. The Bespoke Atelier takes cues from the worlds of fine art, design and high fashion. There are displays of paints, marquetry, exotic woods, leathers, piping, tread plates and accessories to inspire customers when commissioning their own unique Rolls-Royce motor car.
The Pinnacle Café is a space for Rolls-Royce customers to relax or host business meetings. Rolls-Royce will invite other luxury brands to display their rarest and most unique items in the Affinity Area.
The boutique is a multi-million dollar investment from AGMC, the sole and authorised representative for Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates of the UAE.
Earlier this year Rolls-Royce showcased the lastest models as part of a luxury villa tie-up.
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