Robinsons devises Squeeze Me stations for UK workplaces

Britvic brand Robinsons is installing its branded Squeeze Me squash stations within workplaces throughout the UK, in a bid to encourage Brits to drink more water.

The campaign aims to encourage people to consume more water (@Candg84)
The campaign aims to encourage people to consume more water (@Candg84)

The stations are capable of holding three bottles of Robinsons’ Squash’d portable product, and are being placed in the kitchen areas of offices across the country.

They are accompanied by signage that promotes drinking water at work, by pairing it with the low calorie Squash'd drink. 

The activity is taking place throughout the year, and the brand plans to visit more than 1,000 workplaces, throughout the period, reaching more than half a million people. 

To drive social engagement of the new Enjoy Drinking More Water campaign, Robinsons is also inviting consumers to tweet #EnjoyMoreWater for the chance to win a ‘smiley’ glass.

The campaign was launched after a survey of 2,000 people conducted by One Poll for Robinsons in November 2015 found that almost three quarters (70%) of people have gone seven hours or more in a day without drinking a glass of water.

Key contributors included being too busy to get a glass of water (67%) and taste – 80% of people stated they would usually choose to drink something other than H2O. 

Agency ID is working with Robinsons to deliver the campaign.

Kevin McNair, GB marketing director at Robinsons, said: "Robinsons’ Enjoy Drinking More Water campaign has been founded on the simple insight that people struggle to drink enough water during the day. With this campaign we are reminding people that with real fruit in every drop and no added sugar Robinsons is a tasty way to stay refreshed.

"Every person or family who gets involved in the campaign will receive a Robinsons ‘smiley’ glass to help them enjoy drinking more water in 2016, the glass brings a sense of fun and personality to the campaign."

More: Event TV: Robinsons hides tennis balls across the UK for Wimbledon

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