Speaking to press in indigO2 yesterday (15 March) Redford said, "We are excited to partner with AEG Europe to bring a particular slice of American culture to life in the inspired setting of The O2, and in this city of such rich cultural history."
"It is our mutual goal to bring to the UK, the very best in current American independent cinema, to introduce the artists responsible for it, and in essence help build a picture of our country that is broadly reflective of the diversity of voices not always seen in our cultural exports," he added.
AEG Europe senior executive director Alex Hill said: "The O2 is famous for its exciting and diverse events schedule, but we’re particularly proud to be hosting Sundance London next year. Mr Redford’s passion for the arts, the depth of his many businesses and the curatorial reputation of Sundance Institute are world renowned and we see this as a natural extension of the music and sporting events presented at The O2 since we opened in 2007. We look forward to extending a warm welcome to the best of the film industry in 2012."
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