RideLondon unveils routes and title sponsor

Cycling festival RideLondon has revealed details of its race routes and insurance group Prudential as its title sponsor.

The sponsor and routes were announced yesterday
The sponsor and routes were announced yesterday

To be held from 3-4 August and re-creating part of the Olympic race routes, RideLondon is expected to attract more than 70,000 cyclists. Prudential has signed up to partner the event for the next three years.

Four events will make up the cycling festival including a 100-mile event through London and Surrey via Richmond Park, open to amateur and club riders. An eight-mile mass participation ride will travel through central London on closed roads, while a Grand Prix race will take place on a circuit in and around St James’s Park. The elite men’s professional race will follow part of the Olympic road race route over 140 miles.

Boris Johnson, mayor of London, said: "Following the superhuman efforts of our Team GB cyclists last year, thousands of cycling enthusiasts, both experienced and amateur, riding a fantastic route through the streets of our fine city is surely a fitting legacy."

Tidjane Thiam, chief executive of Prudential Group said: "The 2012 Games reaffirmed London’s leading position on the world stage. Following on this historic success for our capital city, Prudential is announcing a long-term partnership with RideLondon. I am confident that this exciting, annual event will become both a global showcase for London and a leading mass-participation sporting festival, promoting the values of healthy, active lifestyles for people of all ages throughout Britain."

Comment below and let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs