Resurrected car expo plans city-wide party

Clarion Events is planning a seven-day celebration of the car in the capital next year to coincide with the new-look London Motor Show.

Clarion Events is planning a seven-day celebration of the car in the capital next year to coincide with the new-look London Motor Show. As exclusively revealed in Event last month, the show is being brought forward from its traditional October date to take place at Earls Court from 19-29 June 2003. A London Motor Week will see a series of associa-ted events held around the capital. These will include the international car designer of the year awards, which will be judged by a panel of designers including Sir Terence Conran and Stella McCartney. The revamped show will focus on design. It will also revert to a traditional format following last year’s lack of support for new feature-led design areas (Marketing Event, May 2001). London Motor Show director Carsten Holm said: “London is the hothouse of international car design and the show must reflect its positioning in the capital.” He added: “Exhibitors will undergo a vetting process. If their stands and products are not up to standard then they won’t be allowed to exhibit.” Other show features will include a VIP day for fleet and business sales, a design classic area, and a motor show design studio. The London Motor Show has been moved from October to June to fill a gap in the motoring event calendar. Clarion is spending £1.5m to market the exhibition. It is confident of success, but has so far not signed a sin-gle manufacturer. Clarion managing director Simon Kimble said: “Feedback has been encouraging. ”

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