Renault to stage immersive experience at London Design Festival

Renault UK is collaborating with Designjunction to create an immersive car-themed experience.

Renault UK: partnering with Designjunction
Renault UK: partnering with Designjunction

Designjunction, a curated show of cutting-edge interior design, is taking place from 21-24 September, during London Design Festival. Renault will showcase its design philosophy in a unique and playful way, creating an immersive experience around the concept ‘Beautiful Life’.  Renault TreZor, voted the ‘Most Beautiful Concept Car of the Year’ by the Festival Automobile Jury will make its UK debut at the show. 

Distinctive detail such as the analogue volt-meter and the animated honeycomb cooling vents on the bonnet make this concept a must-see for designers. Also on display will be the results of Renault’s collaboration with Central Saint Martins’ MA Industrial Design students, who are undertaking a brief on the future of modularity in car design.

Designjunction is taking place across five destinations in King's Cross, London including Cubitt House and Cubitt Park, The Canopy, Granary Square and The Crossing, featuring a mix of global furniture, lighting, accessory, material and technology brands exhibiting alongside pop-up shops, installations, and interactive features. 

Last year, Renault enlisted Fred Sirieix to unveil a 25ft birdcage creation at King's Cross St Pancras. The brand also celebrated the 25th anniversary of its 'Va Va Voom' Clio model with an experiential tour last year, which aimed to capture the Parisian essence of its ad campaign.

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