The pop-up allows customers to bring in their unused and unwanted landline phones in exchange for a free cup of coffee and a croissant.
The initiative is being launched following new research from Relish that showed that six in ten (61%) Londoners only keep a landline phone because they need it for their broadband connection.
The survey also revealed that over half (57%) of Londoners considered the landline a ‘redundant piece of technology’ and almost a quarter (24%) are paying for a landline that we never use.
Bridget Lorimer, head of brand and consumer marketing at Relish, said "Our research clearly shows that landlines have become redundant pieces of tech, with many of us only paying for one because our internet provider requires us to. So we decided to partner with Soho Grind to finally offer Londoners a real use for their unwanted phones – as a way to ‘pay’ for a cup of coffee."
Last month Mobile network provider Giffgaff hosted a one-day Halloween hair and make up salon in London.
In the same month online marketplace Etsy opened its first ever Everyday Emporium, a four-day pop-up store aimed at celebrating the differences that make people unique.
This is not the first time Relish has conducted pop-ups. In 2014 it launched a range of wi-fi pop ups around the capital.
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