Reebok brings Spartan Race to Covent Garden

Sportswear brand Reebok has collaborated with agency M&C Saatchi Sport & Entertainment and endurance race company Spartan Race to create a giant obstacle course experience, which will visit London's Covent Garden today (10 September).

Participants will test their endurance levels at Reebok's activation
Participants will test their endurance levels at Reebok's activation

Reebok Spartan Race UK will transform the popular location’s piazza into a free trial experience of its nationwide fitness challenge, featuring a Spartan wall to scale, cargo nets to climb and sandbags to carry.

Alongside the activation, fitness experts from the Reebok Spartan Race crew will be providing expert demonstrations, training and techniques on the best way to get through the course.

All participants will be up against the clock, with the end-of-day leader receiving a pass to the 2015 Reebok Spartan Race Series and a pair of Reebok footwear. All participants, who have signed up online to compete, will take home a branded water bottle at Chia Charge refreshments if they visit a Reebok FitHub store after the race.

The experience is free to visit between 10am and 7.30pm. It is part of the Adidas brand’s range of complimentary fitness events taking place throughout the UK, which include conditioning CrossFit activities and FitHub in-store activities.

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