The beer brand has joined forces with music platform This Feeling and will be broadcasting live music, exclusive interviews, tour bus gossip and rock ‘n’ roll antics as part of a new online TV show; This Feeling TV, available on YouTube.
Fans are being offered 50 free tickets to the filming of the first show, which takes place tonight (27 April) at London music venue Nambucca. Guests will be able to brush shoulders with music stars, and see bands in action, as they form part a live audience for the show.
The TV show aims to give upcoming bands the exposure they need to break into the industry.
Kate MacDonald, senior brand manager at Red Stripe, told Event: "Red Stripe has long had an important association with the music scene – from reggae to ska to punk to rock - so it’s only right that we continue to keep the beer’s illustrious history and musical heritage alive. By helping launch This Feeling TV, we’ll give music lovers what they want, and help kick-start an exciting new chapter for the UK indie music scene."
More: Last month, Smirnoff launched its 'Equalizing Music' platform, which aims to double the number of female music headliners by 2020. In January, it was announced that Light & Free had partnered with Spotify to strengthen connections between the Greek-style yoghurt brand and a music-loving audience.
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