The Red Brick Road bags experiential L'Oréal account

The Red Brick Road (TRBR) has been named as L'Oréal Active Cosmetics' sole retained creative agency for the UK and Ireland.

L'Oréal Active Cosmetics incorporates skincare brand Vichy (
L'Oréal Active Cosmetics incorporates skincare brand Vichy (

The agency will manage the experiential campaigns for all brands in the division, including its La Roche-Posay and Vichy skincare ranges. It will also oversee digital and press as part of the account.

No details on forthcoming activations have been revealed at present.

TRBR road won the work following a competitive pitch, which was managed in-house. It is the first time that Active Cosmetics has appointed a single retained agency, having previously worked with different firms on a project-by-project basis.

Yannick Raynaud, managing director UK and Ireland at L'Oréal Active Cosmetics, said: "Having already doubled our sales in the last two years thanks to an innovative digital and consumer engagement strategy, we need a flexible and creative agency partner who understands content, comms and the consumer journey to generate even more integrated ideas and help us achieve our ambitious growth targets."

David Miller, chief executive of TRBR, added: "It's fantastic to have the scope to deliver our integrated thinking and creativity for such great, trusted brands."

TRBR previously worked on Up & Go's Sydney-themed bouncy obstacle course.

More: Event TV: L'Oréal reveals future of event after 60th Colour Trophy final

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