Record company giants collude for Brits Week events

Rival recording brands Warner Music UK, Sony Music UK and Universal Music UK are all to curate a series of special one-off gigs and events in London in the days leading up the to Brit Awards 2016 (24 February).

Pop-up stages will showcase the talent of upcoming artistes (O2)
Pop-up stages will showcase the talent of upcoming artistes (O2)

The live events will form Brits Week, which returns to the capital for a third year. The organisers - the British Phonographic Industry, music promoter AEG and London First - promise a series of pop-up stages that will showcase the work of emerging artists.

London & Partners has been appointed as the official media partner of the series.

Warner, Sony and Universal will each create their own live programme, while a range of independent records will collaborate to create a fourth line-up. One ticket price will apply for all shows and a contribution from all tickets will go to War Child.

War Child and O2

War Child itself has partnered with telecoms brand O2 to present Passport to Brits Week, a separate series taking place from 15-26 February. The fundraising event will offer music fans exclusive access to big names at intimate venues.

The line-up includes Bloc Party playing Bush Hall, Professor Green at Oslo in Hackney and Jamie xx taking on LN-CC. The series will end on 26 February when Florence + The Machine headlines the St John.

Tickets to all shows will be available exclusively to O2 customers via the Priority scheme. O2 is paying a donation to War Child for each ticket allocated.

Nina Bibby, marketing and consumer director at O2, said: "Music brings people together for shared experiences and can also be a powerful tool to drive meaningful change. At O2, we recognise this, which is why we’re proud to be continuing our longstanding partnership with War Child, as well as supporting Brits Week in the run up to one of the most important dates in the UK music calendar.

"Through Priority, O2 customers can get exclusive access to these once-in-a-lifetime gigs, whilst also helping to make a real difference by supporting War Child with their invaluable work to help children who have been affected by war."

More: In pictures: Google Play teams up with Itch for Brits nominees' after party

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