Manchester-based creative agency Unit10 Eventive has secured the rights to produce live, interactive events featuring the television brand.
The licensing deal was agreed with The Rastamouse Company at the Brand Licensing Europe Expo in London’s Olympia last month. The first events and experiential activities are due to commence in early 2016.
Details of the events remain under wraps, and will be announced in due course.
Earlier this year the agency secured the rights to produce an interactive visitor experience for The Gruffalo, which launched at Sheffield’s Meadowhall Shopping Centre over Easter, before taking up a five-week summer residency at Bluewater in Kent.
Mike Taylor, managing director at Unit10, said: "We’re delighted to be collaborating with The Rastamouse Company and are looking forward to working with this exciting brand.
"We have some great ideas to increase the visibility of the creative property within our client base of retail and leisure operators who are always seeking branded, family friendly content to animate their spaces, engage with customers, drive footfall and increase dwell time."
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