The pair want to rival other student marketing agencies to create activations for the top youth brands in the UK.
He told Event: "With Jonny’s experience and network in the student space, there was never any doubt which audience we would target. We did our research and no one was offering this service at the standards we would expect.
"We quickly recognised that student activity offers brands the opportunity to communicate their message to an exclusive, concentrated student audience."
From its base in London, the agency has built a network of so-called ‘Raptors’ across the UK: event managers and brand ambassadors with influence in their peer group.
"It sounds ridiculous, but communicating with students is a completely different language to any other consumer. You need a team who have experience in the student world and can talk their language," he says.
Burgman adds the activity that Raptor has executed for its clients has proved particulary sucessful. "The results we have achieved for our clients so far are unrivalled to any consumer experiential activity we have seen," he says.
Last year UCAS reported a record 532,300 students accepted into higher education. For Burgman, this signals both an opportunity and a challenge for brands.
Looking ahead, the agency is building campaigns with number of brands for the start of the next academic year, September. "We are starting to build campaigns with a number of exciting brands who are looking to kick off in September. As always, you will need to wait and see.
"Our strategy is to continue building our product offering across the student spectrum along with growing our student network to ensure clients receive a full service from Raptor," adds Burgman.
The agency delivered a #RooRescue campaign for Deliveroo in February, which saw its Raptors ‘rescue’ hungover students with takeaway food.
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