Ralph Lauren in perfume push

Ralph Lauren has been pushing its new fragrance Ralph at a series of weekend roadshows.

Ralph Lauren has been pushing its new fragrance Ralph at a series of weekend roadshows. Atomic Events organised a sampling tour of shopping centres Bluewater in Kent and Manchester’s Trafford Centre during June. The company used a mobile Chroma-Key television studio, provided by Star Studio, that enables visitors to turn Karaoke performances into their own pop videos. “It is no longer enough to reach consumers through traditional forms of media. Getting customers to experience the brand forms a much greater bond,” said Atomic Events managing director Ben Sowton.

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