Raft of new business for field marketer ID

Field marketing agency ID has secured more than £2m-worth of new business.

Field marketing agency ID has secured more than £2m-worth of new business. New clients include digital TV recorder company Tivo, yoghurt drink Actimel and Ocado, the home delivery arm of Waitrose. ID joint managing director Paul Soanes said: “More brands are spending more money in our sector. As long as we can show every pound is well spent then brands will approach us.” The Tivo campaign started last month and will run until mid-March. ID has also teamed up with gym brand Fitness First to offer an interactive brand experience and the chance to win a holiday. Fitness First members can buy Tivo at a discounted price while Tivo subscribers can get a free visit to a Fitness First gym. “Our research has shown that there is a high percentage of ABC1 adults among gym members, which makes them an ideal target audience for Tivo,” said Tivo product marketing manager Matthew George. ID director Andrew Roberts added: “It is important to demonstrate Tivo face-to-face with consumers because of the complex nature of the product.” ID’s Actimel drive started early in January. The campaign involves giving consumers the chance to sample the yoghurt drink at grocery stores. It ends this month. The Ocado initiative starts this month and will take place at small regional railway stations.

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