Radiohead says secondary ticketing is "wrong" as it opts for face-value ticket exchange

Rock band Radiohead will make tickets for their UK tour exchangeable on a face-value ticket exchange, in response to recent revelations about secondary ticketing sites Viagogo and Seatwave.

Radiohead opts for face-value ticket exchange, saying secondary ticketing is "wrong"
Radiohead opts for face-value ticket exchange, saying secondary ticketing is "wrong"

The band has signed its fan club tickets up to the Ticket Trust, a fan-to-fan ticketing site which allows unwanted tickets to be sold at face value.

Radiohead said the move will allow more fans to attend the tour via tickets bought at face value, rather than at "inflated prices from the secondary ticket sites, whose inner workings were recently revealed on Channel 4’s Dispatches programme".

Last week’s Dispatches found that thousands of event tickets on sites Viagogo and Seatwave, which claim to be ‘fan-to-fan’ ticket exchanges, are sold by promoters at prices well above face value. It prompted an outcry from other ticketing sites which said the live music industry was complicit in "morally abhorrent" practices.

Chris Hufford and Bryce Edge of Courtyard Management, which represents Radiohead, said: "In recent years, the band's enjoyment of their own shows has been marred by the knowledge that a great many of their fans have been obliged to pay well over face value for their tickets.

"Secondary ticketing is wrong on so many levels and as management, with ultimate responsibility for the welfare of the band, we must ensure that their fans are treated fairly. This is why we are happy to work with the Ticket Trust."

Radiohead is also introducing measures to reduce touting. Fans will be limited to purchasing two tickets through the fanclub and will have to register their names and photo ID.
 
The Eden Sessions, a summer series of concerts at the Eden Project in Cornwall, has also signed up to the Ticket Trust.

John Empson of The Eden Sessions said: "The Dispatches documentary on secondary ticketing further establishes the vital role of the Ticket Trust in establishing a fair market place for the public. The Eden Sessions fully supports the Ticket Trust and we will be encouraging our ticket holders to trade unwanted tickets there and not at sites that charge prohibitively high premiums. We respect our customers and giving them the chance to resell unwanted tickets at a fair price further endorses that."

Secret Garden Party, Kendal Calling, Bestival and Camp Bestival are in the process of registering their 2012 events with the platform, having used it last year.

Ben Turner, co-founder of the Association of Independent Festivals (AIF), which created The Ticket Trust with e-commerce specialists Sandbag, said: "There can be no greater response to the recent media spotlight on the secondary ticketing market than this development. AIF welcomes other bands and managers to join the Ticket Trust as the music industry finally starts to look within to put its house in order."

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