Qudos creates car launch for Jaguar Racing

The Jaguar Formula One racing team unveiled its 2002 R3 Grand Prix car last month at a launch event organised by Qudos Design, which won the business in November.

The Jaguar Formula One racing team unveiled its 2002 R3 Grand Prix car last month at a launch event organised by Qudos Design, which won the business in November. The event was held in a new building at Jaguar Racing in Milton Keynes. It was attended by about 400 people from the press and VIPs. Team drivers Pedro de la Rosa and Eddie Irvine unveiled the car and both they and team leader Nikki Lauda gave interviews and posed for photographs in five specially created areas. Qudos director Anton Jerges said: “We had to create the environment from an empty building. Jaguar has a strong brand identity and we had to ensure the quality aspects of the brand pervaded everything we did.”

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