to show how the brand influences people's lives.
The stand had three levels, with a spacious hospitality area at the top.
The brand's own technology was used to project video images on to plasma screens.
Qudos marketing director Anton Jerges said: "We have created a living exhibition stand where each zone tells the story of Hitachi in each sector, but they all combine to present a holistic experience."
It was the fourth year running that Qudos had designed Hitachi's stand for the show in Hanover, Germany.