Launching at Westfield London at 4.30pm today (3 December), the activation promises to bring to life the chocolate offering by transforming the shopping centre’s Southern Terrace.
Shoppers can expect to see colourful wrappers fall from the sky, festive music and plenty of Quality Street sweets to enjoy. Consumers will also be able to snap a unique selfie outside the ‘real life Quality Street’.
The activity will be available to discover until 10pm tonight.
More chocolate news: In pictures: Cadbury's chocolate-filled Christmas grotto
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