Delivered by Because Experiential Marketing, the activation will offer visitors an interactive journey to four travel destinations, and is taking place from 23-24 September. The campaign aims to raise consumer awareness of Qatar Airways’ Manchester flight routes and state-of-the-art aircrafts.
Visitors will be provided with special boarding passes and will have the opportunity to ‘travel around the world’ to four destinations: Australia, South East Asia, India & Pakistan, and Doha. There they will be immersed in the sights, sounds, smells and tastes of each country and enjoy an interactive experience distinct to each destination.
Consumers visiting the activation can also enter a prize draw to win two return tickets to anywhere in the Qatar Airways network by stamping their boarding pass as they travel around each world zone.
The experiential activity in Manchester will build on the success of Qatar Airways’ first activation with Because in Birmingham earlier this year which secured over 5,500 key engagements with consumers.
Jonathan Harding, senior vice president Europe at Qatar Airways, said: "Qatar Airways is looking forward to bringing the sights, tastes and sounds of some of the most popular destinations on our network to shoppers at the Arndale Shopping Centre this week. Serving more than 150 destinations via Hamad International Airport, Doha, visitors to our activation will be inspired to experience these sensory delights for themselves and explore the world."
Gwyn Humphreys, senior account drector at Because Experiential Marketing, added:"We’re delighted to have the opportunity to showcase Qatar Airways to customers in Manchester in such creative fashion. As one of the fastest growing airlines in the world, Qatar Airways is synonymous with comfort and style. We’re confident that this weekend’s activation will bring to life the luxury features of the Dreamliner aircraft and help consumers to visualise what it would be like fly with the airline."
Trinidad and Tobago Tourist Board is staging an activation next month at Manchester's Trafford Centre, aiming to build awareness of Thomas Cook’s flight from Manchester to Tobago which launches in November.
Earlier this month, Dubai Tourism staged an activation at London Waterloo, inviting passersby to experience the sights, sounds and attractions of the destination on the station’s concourse.
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