Qatar Airways creates VR experience at London Waterloo

Today (1 November) Qatar Airways has launched a virtual reality (VR) experience at London's Waterloo Station in partnership with live brand experience and event agency, Wolfe

Qatar Airways stage VR experience in London Waterloo station
Qatar Airways stage VR experience in London Waterloo station

The experiential event will showcase their newest aircraft the Airbus A350, and will feature a demo of the business class seats and a video booth, enabling guests to immerse themselves in the business class travel experience using VR technology. 

There is also an opportunity for visitors to win a luxury holiday for two to Doha, including business class return flights and a three-night stay at the Warwick Doha Hotel, with a city tour.

Laura Wolfe, managing director of Wolfe said, "We are excited to be working with the in-house team at Qatar Airways to deliver such a ground breaking and exciting campaign.  We trust that the activity will enable visitors to build a connection with the brand, based on the Qatar Airways level of service and quality of aircraft and destinations within the airline industry."

Morena Bronzetti, country manager for Qatar Airways in the UK & Ireland, added: "Qatar Airways is delighted to invite London commuters to experience the comfort and elegance of our Business Class seat and enjoy an immersive 360-degree video tour of the cabin interior using Google street view technology"

Qatar Airways’ first daily regularly-scheduled Airbus A350 service to London Heathrow arrived in the United Kingdom on 30 October.

In September, Qatar Airways surprised shoppers in Manchester with a multi-sensory activation at Arndale Shopping Centre.

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