Puzzle launches agency focused on creating sporting experiences

Digital engagement agency Puzzle has created Puzzle Sport with the aim of delivering experiences for leading sporting brands all under one roof.

Dan Beasley, CEO of Puzzle
Dan Beasley, CEO of Puzzle

The dedicated sports marketing and advertising agency has so far confirmed clients including Aston Villa, Wembley, LDN Muscle, Championship Manager 17, Ride 25 and 6Day London. For Aston Villa, Puzzle Sport will be handling all the social content and content strategies for the club in several key markets.

Kieran Loftus, director at Puzzle Sport said: "Having a dedicated sports agency means we can execute strategy, create content, web and app build, plus carry out media planning and buying from a single specialised location. Puzzle Sport will allow us to implement an exclusive and committed digital and forward thinking team across all aspects of innovation for our sporting clients."

Dan Beasley, CEO at Puzzle added: "Collectively, we’re a bunch of sports mad fans. Brands need to keep pace with this savvy, mobile-first community, so that they want to engage with and share their content. At Puzzle Sport, we feel that we can offer something truly different to other sports marketing companies by offering an integrated offering from one locale. We want to work with the biggest, most adventurous sporting companies out there, to create and produce innovative experiences for their fans."

Sports marketing agency Lagardère Sports acquired New York-based marketing and production agency Rooftop2 Productions last month.

Read Event's blog from FreemanXP's Jordan Waid on how to take sports marketing to a new level.

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