The Good Hope Festival will take place on 2 and 3 August. It aims to promote peace, hope and change within the local community, with a focus on music, food, arts, culture and entertainment. The event hopes to attract 16,000 attendees each day.
Two divisions of Push Worldwide are working together on the project. Public Worldwide will develope all of the zones and brand experiences as the lead creative agency, while Push Studios will design and build stages and environments working with event production company Continental Drifts on all of the site development and production.
Ticket profits will go directly to the Jimmy Mizen Festival, which was set up by Barry and Margaret Mizen, the parents of the mudered 16-year-old schoolboy to raise awareness of the consequences of violence.
Ian Irving, group strategy director at Push Worldwide, said: "The Good Hope Festival will have a significant and positive impact on the local community and further afield.
"We will produce a weekend’s fun for everyone no matter their age, where people can relax and enjoy the summer, take in some incredible entertainment in the arena, tour the craft markets, learn about some of London’s incredible social enterprise initiatives and voluntary bodies, take in some music from some of the latest acts on the main stage, eat some great street food from around the world, or take part in some of health and wellbeing classes."
Boris Johnson, Mayor of London, added: "This festival is a terrific example of the commitment the Jimmy Mizen Foundation has to spread a positive message to our youngsters. I encourage everyone to go along and get involved."
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