Purity to deliver campaigns for Upbeat and Arco

Purity has secured work with new dairy drink brand Upbeat, and will launch an experiential tour with safety brand Arco later this month.

Purity is working with dairy brand Upbeat on its Race For Life activations
Purity is working with dairy brand Upbeat on its Race For Life activations

Throughout June and July the brand experience agency will be partnering with Upbeat on its activations at Cancer Research UK’s string of Race for Life events, which include five and 10 kilometre runs, the Pretty Muddy race and half and full marathons. 

Purity has also teamed up with Sheffield-based agency, We Are to deliver a national tour for Arco at the end of June. 

Rob Quinn, managing director at Purity, said: "We are delighted to have been appointed to work on both these campaigns and are looking forward to an eventful summer."

This year has also seen Purity deliver experiential campaigns for the likes of Green & Black’s as well as sporting events including the BNY Mellon Boat Race.

More: Purity targets Asia with Chinese partnership

How to be a great workplace: Purity Staffing

Purity managing director Rob Quinn is a frequent blogger for Event. Check out two of his blogs here: Experiential & PR - Friend or Foe? and The World Cup 'Experience'

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