Throughout June and July the brand experience agency will be partnering with Upbeat on its activations at Cancer Research UK’s string of Race for Life events, which include five and 10 kilometre runs, the Pretty Muddy race and half and full marathons.
Purity has also teamed up with Sheffield-based agency, We Are to deliver a national tour for Arco at the end of June.
Rob Quinn, managing director at Purity, said: "We are delighted to have been appointed to work on both these campaigns and are looking forward to an eventful summer."
This year has also seen Purity deliver experiential campaigns for the likes of Green & Black’s as well as sporting events including the BNY Mellon Boat Race.
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