Pulse Group notches up 33% rise in gross profit

Agency Pulse Group has reported gross profits of £4.8m for 2015, compared to £3.6m in the previous year.

Pulse Group's executive chairman Gerry Ellender
Pulse Group's executive chairman Gerry Ellender

Pulse Group’s turnover in the 12 months to the end of September 2015 increased by 5% year-on-year, rising from £13.9m in 2014 to £14.6m.

The agency attributes the rise to organic growth from clients such as Emirates and Jumeriah, and also to new business wins at its offices in London and Dubai, including projects for the Rugby World Cup. Pulse was selected as the official design and delivery agency of the tournament’s guest programme, which included delivering 43 installations in 12 stadia over a six-week period for 8,000 national and international guests.

Key client Emirates increased its sponsorship activations, too, and a key highlight was the delivery of an experiential campaign during the Cricket World Cup in Australia and New Zealand. The key objective was to leverage Emirates sponsorship while encouraging fan engagement in the brand. This included activations at eight events across five venues.

Pulse also designed and managed Emirates VIP hospitality suites during the Rugby World Cup, which included the event management of guests, venue liaison and the design and implementation of the suites.

In Dubai, Pulse delivered two permanent installations for Jumeirah Hills sales centre and Dubai Holdings Dreams of the Sea.   

This year Pulse opened an associate office in Rio de Janeiro to support the delivery of a number of major brand activations in Brazil for the Rio 2016 Olympics.

Pulse Group's executive chairman Gerry Ellender said: "This year Pulse has continued its commitment and investment in new business. Looking to the future, we will continue to invest in new business and aspire to grow Pulse into a top five global experiential agency."

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