PS Live gets rolling with Think Tank facility

Brand experience agency PS Live has given a 17.5-tonne decommissioned UN peace-keeping vehicle a makeover to offer media planners a place to brainstorm about consumer insights and experiential campaigns.

PS Live's Think Tank: rolling towards an office near you
PS Live's Think Tank: rolling towards an office near you

The agency’s ‘Think Tank’, which has been sourced from Tanks a Lot, will be visiting a number of media agencies as part of its #inspiringOOH initiative giving individuals the opportunity to use it as a brainstorming facility.

The campaign aims to highlight the importance of consumer insight and data and how this can be used to execute out-of-home campaigns.

Michael Brown, managing director at PS Live, said: "One of our missions for 2014 is to get our clients to understand the scope and scale of our insight tools and how this should influence the creative solution to a brief, and deliver effective, measurable experiential OOH campaigns.

"Our clients often ask for unique locations to hold brainstorms, and then are too busy to leave the office. We can take the Think Tank to them straight through the front door without even opening it."

David Gordon, head of insight at Posterscope and PS Live international, added: "The Think Tank gives a bit of edge to the data armoury, in a very literal sense, and provides an engaging platform to speak about data.

"This year we have invested in bespoke studies to understand the personalities and character types of people who participate in experiential. This is potentially priceless information that could massively shape our creative responses to briefs."

Benefits of the road-legal vehicle include on-board wi-fi and presentation facilities, with a capacity for ten delegates.

The PS Live Think Tank’s first outing will be on Wednesday (26 February) when it will park up outside Havas Media’s headquarters, before it visits Carat and Vizeum.

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