Wood was previously managing director at Cake and left at the end of 2013 to establish executive coaching practice Kelling Wood Associates. Prior roles include director stints at Ketchum, Porter Novelli and Burston Marsteller.
Produce UK managing director Catherine Borowski said: "Chris’s counsel over the past 12 months has been invaluable. His industry knowledge is unparalleled and his insight and guidance has directly contributed to our growth. I’m really looking forward to working with Chris as we take the agency to the next level in 2017 and beyond."
Wood added: "It was tremendously satisfying to work with Produce on a consultancy basis in 2016, a year of fantastic growth, and I’m delighted to formalise my involvement at an outstanding events agency that is inspired by Catherine’s genuine artistic creativity and has unrivalled placemaking expertise."
The appointment is part of a wider agency growth strategy and follows the recent appointment of Neil Mortimer, formerly at HSE Cake.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.