Pro-Ex takes Kia’s Cee’d on tour of malls

Agency Pro-Ex took the Cee’d – the new family car from Kia Motors – to 10 shopping centres last month.

Agency Pro-Ex took the Cee’d – the new family car from Kia Motors – to 10 shopping centres last month.

Visitors could win a car by guessing which manufacturer produced a de-badged vehicle shown covered in question marks. The roadshow visited Bluewater in Kent, Liberty in Romford, the Trafford Centre in Manchester and Meadowhall in Sheffield.

Pro-Ex account manager Kim Alcock said the campaign needed a second print run of competition entry forms to meet demand.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs