Pro-Christmas Party campaign receives financial endorsement

The event industry has raised enough cash to begin a PR campaign aimed at reviving the reputation of Christmas parties.

Pro-Christmas Party campaign receives financial endorsement
Pro-Christmas Party campaign receives financial endorsement

The Concerto Group-led 'Say Thank You at Christmas' campaign will now enlist PR agency Sputnik Communications to co-ordinate an attack on Christmas party naysayers.

To discuss the exact programme, a meeting is being called at the Square Meal Venues and Events Show at 6pm on 23 September in the main seminar room.

An Event online poll last month revealed a mixed reception for the planned campaign, but enough support seems to have been gained for a co-ordinated response to the downturn in Christmas party bookings.

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