Pringles will create a three-metre-high flavour cloud between 12pm and 4pm to give Londoners the experience of stepping into a cloud that tastes like the UK's favourite Pringles flavour – sour cream and onion.
The PR stunt has been created by food scientists following new research, commissioned by Pringles, which reveals the future of snacking and the UK's changing taste buds.
Alongside the sour cream and onion flavoured cloud, there will also be a ‘selfie station’ at the park with unlimited Pringles to give away. Visitors to the stunt will be encouraged to share their selfies on social media using the hashtag #PringlesFlavourCloud.
Pringles' experiential history includes a giant Pringles Christmas tree in Spinningfields, London and an Olly Murs gig to kick off its 25th anniversary campaign, which took place last year.
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