Pringles to create 'world's first' flavour cloud stunt

Crisp brand Pringles will launch a flavour cloud with TV personality Kelly Brook at Potters Field park in London tomorrow (26 April).

Pringles will create the 'world's first' flavour cloud stunt in London
Pringles will create the 'world's first' flavour cloud stunt in London

Pringles will create a three-metre-high flavour cloud between 12pm and 4pm to give Londoners the experience of stepping into a cloud that tastes like the UK's favourite Pringles flavour – sour cream and onion. 

The PR stunt has been created by food scientists following new research, commissioned by Pringles, which reveals the future of snacking and the UK's changing taste buds. 

Alongside the sour cream and onion flavoured cloud, there will also be a ‘selfie station’ at the park with unlimited Pringles to give away. Visitors to the stunt will be encouraged to share their selfies on social media using the hashtag #PringlesFlavourCloud.

Pringles' experiential history includes a giant Pringles Christmas tree in Spinningfields, London and an Olly Murs gig to kick off its 25th anniversary campaign, which took place last year.

For your daily hit of news from the brand experience community, weekly brand updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger

Comment below to let us know what you think.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs