Pringles to celebrate birthday with Olly Murs gig

Kellogg's brand Pringles has kicked off a campaign celebrating its 25th birthday today (1 March).

The intimate gig will celebrate Pringles' 25th birthday
The intimate gig will celebrate Pringles' 25th birthday

The celebrations will include an exclusive live gig with singer Olly Murs, which will take place on 19 May.

The brand will give 50 fans the chance to win two tickets to the performance each. Launching this month, the competition will be open for 50 days, with one winner picked each day.

Guests will also be able to meet Murs personally at the Pringles-branded live event.

A fully-integrated campaign including shopper, in-store, digital, radio and TV will promote the competition, while promotional videos featuring the singer will trail online and across Snapchat, Spotify and Facebook.

Pringles is working with Wolf Brand Experience to deliver the campaign.

Jon Reid, director of the agency, told Event: "The role of music and entertainment is crucial in creating campaigns and content that cut through. As Pringles is such an iconic brand, we needed to partner with one of the UK’s biggest entertainers - Olly Murs - to create the most awesome anniversary campaign and party."

More from Pringles: Pringles' giant Christmas tree returns to Spinningfields

In pictures: Pringles enlists Katie Price for world record attempt

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