The agency has been built from a media neutral collective with backgrounds in client and agency, both globally and in the UK. Bespoke teams of experts comprising of planners, business mentors, business coaches, marketing capability trainers and creatives will be compiled for specific projects.
Consultancy services available to clients will include insight planning, qualitative and quantitative market research, creative inspiration sessions and futurology and trend reports.
Pretty Black & White has already completed a project for mobile network GiffGaff and is currently discussing possibilities with existing and potential clients. Mark Stringer, founder of PrettyGreen, told Event that the agency is already talking to one of its clients on how to market its brand outside the traditional advertising world, as well as looking into running an experiential workshop for another.
He added: "In today’s complex and fast moving marketing world, clients have continued to tell me that they want to tap into senior resource to help provide senior counsel, but without requiring the agency to deliver a creative execution. Pretty Black & White offers clients that simple solution."
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