Pretty Green to stage Hendrix collection launch event

Liam Gallagher's menswear brand Pretty Green will celebrate the launch of its Jimi Hendrix collection with a free, ticketed event on 18 August.

The event will take place at the brand's Carnaby Street store
The event will take place at the brand's Carnaby Street store

The event will take place at the brand's Carnaby Street store in London from 6-9pm and will give guests the opportunity to preview pieces from the new Pretty Green X Jimi Hendrix collection before it goes on sale across the country on 25 August.

Special guest DJ, Simone Butler of Primal Scream, will provide the entertainment, with free drinks served courtesy of Brewdog. A Sony pop-up stall inside the store will sell Hendrix's albums.

Those guests who purchase items on the night you will take home a limited edition 7 inch vinyl of Voodoo Child, a tote bag and Hendrix look book.

Brands such as GQ, Levi's and Jack Wills took part in Carnaby's Style Night shopping event in May.

The Vans store in Carnaby helped celebrate the brand's 50th anniversary in March.

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