Alongside presentations, the event, themed on the topic of 'It's been emotional', featured panel discussions and breakout areas, where guests were invited to try a number of 15-minute taster workshops, centred on breathing, sound healing and virtual reality, where attendees experienced life in solitary confinement, child's play and comedy.
Topics explored included artificial intelligence, what defines too much content and whether consumers are in danger of emotional overload.
Ben Grace, managing director at Bulldog Skincare, spoke about 'doing things differently' and gaining cut-through in the male grooming market. Kerry Collinge, director of marketing at energy bar business 9Bar, who previously worked in senior marketing roles for brands including Cadbury and Anheuser Busch In-Bev, spoke about how vulnerability can help brands to get the big idea out and how they can tap into deeper levels of emotion.
Other sessions focused on how to make the most of the female opportunity by marketing to emotional connections, presented by Jane Cunningham, founder of consultancy Pretty Little Head.
Mark Stringer, founder and chief executive of Pretty Green previously said the agency plans to host similar events at least twice a year, depending on demand.
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