Venues & Events will take over the 7,700sq m Old Billingsgate and its organiser aims to attract 200 exhibitors. Over a dozen agencies will exhibit in the venue's basement and caterers are being encouraged to take space around the venue's upper levels. Venues already booked include Tower Bridge, The Barbican, the BA London Eye, 4 Hamilton Place and the Royal Institute of Chartered Surveyors.
The show's event marketing manager Denise Kehoe said: "It really shows the strength of the Square Meal brand to have so many high calibre visitors registering to attend so far in advance of the show. To align the directory brand more closely with the event we will produce menus, rather like those in the guide, of the exhibiting venues and services according to key characteristics, such as waterfront venues, historic venues and venues for over 500 guests."
Monomax will also produce a virtual version of the show instead of a directory. The online exhibition will open on the final day of Venues & Events, adding to the show's longevity.