Event's special report on Power Brands investigates the driving force behind experiential, where the money is being spent, and the outlook for the future. It includes features on brand innovators, case studies on recent activations and brands to watch, as well as the results of our exclusive Power Brands survey.
Success in experiential is all about making connections with people. Four event professionals share their tips on honing a personal brand.
As experiential takes its seat at the top table, Event caught up with representatives from major brands who are pushing the boundaries of customer interaction.
Experiential is now a force to be reckoned with. Alison Ledger analyses Event's Power Brands report to find out where the money is being spent, who's doing...
Event's Power Brands report surveyed more than 250 agencies and brands to help identify spending trends, and the driving force behind experiential. We...
Our exclusive Power Brands survey showed a definite focus on creating experiences.
Adobe features as the fourth Event Power Brands case study this week.
In the last of our Power Brands case studies Event takes a look at Old El Paso's Cinco de Mayo-themed food stall earlier this year.
For our third case study of the week, Event looks back at a project from Moët to educate Londoners about champagne.
In the second of our five-part series we take a look at Westfield's recent sensory food experience.
A hands-on approach is often the most effective way to engage consumers. In the first of a five-part series, we look at a recent campaign by make-up brand...