Power Brands

Event's special report on Power Brands investigates the driving force behind experiential, where the money is being spent, and the outlook for the future. It includes features on brand innovators, case studies on recent activations and brands to watch, as well as the results of our exclusive Power Brands survey.

Power Brands: On the horizon

Power Brands: On the horizon

A look at the brands currently on Event's radar as experiential favourites of the future.

Power Brands: It's all about - #BrandMe

Power Brands: It's all about - #BrandMe

Success in experiential is all about making connections with people. Four event professionals share their tips on honing a personal brand.

Power brands: five brand innovators

Power brands: five brand innovators

As experiential takes its seat at the top table, Event caught up with representatives from major brands who are pushing the boundaries of customer interaction.

Research: Event's Power Brands report

Research: Event's Power Brands report

Experiential is now a force to be reckoned with. Alison Ledger analyses Event's Power Brands report to find out where the money is being spent, who's doing...

Power Brands: research in numbers

Power Brands: research in numbers

Event's Power Brands report surveyed more than 250 agencies and brands to help identify spending trends, and the driving force behind experiential. We...

Power Brands: Experiential steps up a gear

Power Brands: Experiential steps up a gear

Our exclusive Power Brands survey showed a definite focus on creating experiences.

Power Brands case study: Adobe

Power Brands case study: Adobe

Adobe features as the fourth Event Power Brands case study this week.

Power Brands case study: Old El Paso

Power Brands case study: Old El Paso

In the last of our Power Brands case studies Event takes a look at Old El Paso's Cinco de Mayo-themed food stall earlier this year.

Power Brands case study: Moët

Power Brands case study: Moët

For our third case study of the week, Event looks back at a project from Moët to educate Londoners about champagne.

Power Brands case study: Westfield

Power Brands case study: Westfield

In the second of our five-part series we take a look at Westfield's recent sensory food experience.

Power Brands case study: Benefit's Rollerlash campaign

Power Brands case study: Benefit's Rollerlash campaign

A hands-on approach is often the most effective way to engage consumers. In the first of a five-part series, we look at a recent campaign by make-up brand...