Posterscope partners with smart city company The Digit Group

Out-of-home (OOH) and location marketing agency Posterscope has announced a new partnership with smart city technology company The Digit Group (TDG), in a bid to enhance brand experiences.

Posterscope partners with smart city company The Digit Group
Posterscope partners with smart city company The Digit Group

Both Posterscope and TDG will be able to further explore commercial opportunities for cutting-edge smart city technologies, which have been developed by New York-based TDG and its partner companies. 

Normandy Madden, global director of media and brand innovation, who will manage the alliance on behalf of TDG, said: "Architects and urban planners design and build cities, but marketers bring them to life. It’s important for us to have a good global partner to help develop and implement programmes that tap the full potential of the technologies developed for our smart cities. This alliance with the Posterscope network will provide access to the world’s top media agencies, strategic and digital experts, as well as many of the world’s leading brands."

Relevant technologies involved in the partnership include renewable energy sources, autonomous mass transit systems, sustainable agriculture developments and entertainment platforms like virtual and augmented reality, 3D BIM information coordination and, a proprietary cloud-based 3D visual platform and navigation solution.

The smart cities market has expanded from concept into to actual real estate development projects and implementations on every continent. Smart cities work by giving a city the capacity to incorporate technologies into its structure, which will help the performance of of urban services such as energy, transportation, utilities, security, communication, leisure and food production to help reduce resource
consumption, wastage and overall costs.

Some of the specific technologies already in development include Piezoelectric kinetic energy solutions, an electric, autonomous mass transit system developed by Next Future Mobility in San Francisco, solar-powered Wi-Fi hotspots and handset charging stations equipped with furniture and outdoor media, and a next-generation electric and autonomous bus.

The alliance across Posterscope's global network will be headed up by the agency's head of futures, Nick Halas, as well as head of platforms and partnerships for Asia Pacific, Ben Milne. Halas said: "The global smart cities economy is going to hit an estimated $1.4 trillion by 2020, as population migration towards cities continues. This partnership is essential to allow us to help clients and brands manoeuvre and find ways to be involved in the exciting opportunities that smart cities will bring to citizens."

More: In February, Cancer Research unveiled 'smart benches' in London, in collaboration with MKTG and Strawberry Energy. At the beginning of this year, MKTG's managing director, Michael Brown, weighed in on what 2017 had in store regarding experiential

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