The event, taking place today (23 March) in Greek Street, Soho from 5.30pm to 8.30pm aims to provide guests with an immersive, high energy evening of entertainment, including surprises and thrills as they move through a series of rooms within the venue.
Guests will be treated to comedy sets from spoof artists Deliciously Stella, can try their hand at voguing classes with voguing expert Jay Jay Cameron and get makeovers from drag expert James Adisai, as well as sampling Popchips and a range of cocktails with a 'crazy hot' theme. The event is being organised by Mischief PR.
Last year, Walkers Crisps opened a hidden pop-up celebrating the brand's new range of sandwich flavours. For the 2016 Uefa Champions League, Pepsico-owned crisp brand Lay's embarked on a 'Cheer for your favourite' marketing campaign, which included experiential.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.