Popchips opens 'crazy hot stop' pop-up

Popchips is opening a pop-up in London to celebrate the launch of its 'crazy hot' flavour from its Ridges range.

Popchips: pop-up with immersive fun
Popchips: pop-up with immersive fun

The event, taking place today (23 March) in Greek Street, Soho from 5.30pm to 8.30pm aims to provide guests with an immersive, high energy evening of entertainment, including surprises and thrills as they move through a series of rooms within the venue. 

Guests will be treated to comedy sets from spoof artists Deliciously Stella, can try their hand at voguing classes with voguing expert Jay Jay Cameron and get makeovers from drag expert James Adisai, as well as sampling Popchips and a range of cocktails with a 'crazy hot' theme. The event is being organised by Mischief PR.

Last year, Walkers Crisps opened a hidden pop-up celebrating the brand's new range of sandwich flavours. For the 2016 Uefa Champions League, Pepsico-owned crisp brand Lay's embarked on a 'Cheer for your favourite' marketing campaign, which included experiential.

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