Pop-ups and DJ sets form part of Selfridges' new campaign

Selfridges has teamed up with Complex Magazine to deliver its latest menswear campaign, which includes a series of in-store and online experiences.

Manny Norte will deliver a DJ set at Selfridges on 22 August (@Selfridges)
Manny Norte will deliver a DJ set at Selfridges on 22 August (@Selfridges)

Selfridges X Complex is designed to showcase the department store's new season menswear offering. It will see the brand team up with a number of fashion labels to present the top pieces from their AW15 collections. 

The campaign was launched with an online video featuring label Kenzo, meanwhile the fashion house has opened a ‘shop within a shop’ at the men’s contemporary area on level one of Selfridges’ Oxford Street store.

The first live event, coined Selfridges X Complex X Manny Norte, will see Manny Norte deliver a live DJ set in the men’s contemporary area on 22 August.

The event will also be streamed live via Periscope from 2pm for those who are unable to attend. 

Additional live experiences, events and online videos will be unveiled in due course.

In June Tiffany & Co. opened an immersive installation at Old Selfridges Hotel to celebrate its new boutique within the company's Oxford Street store. 

Last year, Selfridges hosted Magnum's Pleasure Store dipping experience, which is currently popping up at London's Covent Garden until the end of August. 

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