Pop title in racetrack tie-up

Emap Performance pop magazine Smash Hits has teamed up with racing circuit Rockingham to promote music and motor racing events The Rockingham Days of Thunder.

A series of concerts will run from 2 May to 3 October featuring pop acts such as Blue, Jamelia and Girls Aloud. The events were launched last year in a bid to attract a wider audience to the Northampton venue.

The tie-up will see Smash Hits branding throughout the venue and performance area, while Rockingham aims to benefit from publicity generated by the magazine. An advertising campaign broke last month.

Head of marketing for Emap pop brands Nikki Causer said: "We organise our own tour and poll winners party at the end of the year but this is a strong series of events for the summer."


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