The pop-up store will be selling biodegradable litter boxes and cardboard playhouse blocks to UK customers for the first time.
Poopy Cat founder Thomas Vles cycled over 300 miles to the London launch on a bespoke traditional Dutch bicycle with his cats, the brand's ambassadors, in tow. Vles’ cats will join the entrepreneur on the red carpet as they arrive at the store on the Old Street roundabout.
Vles said: "I know how much the British love their animals and from the overwhelming response we had to our online videos and Kickstarter campaign we knew that the UK had to be next for Poopy Cat.
"We are excited to bring our innovative, sustainable products to the UK and add some fun to product areas that have often been overlooked until now."
The brand launched in the Netherlands in December 2013 and has since expanded to nine markets.
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