PMI rethink on firm structure

Field marketing agency PMI has restructured in a bid to improve its

offer to an expanded client base.



The company, which boasts clients such as Coca Cola, News International

and Vodafone has relocated to new headquarters in Windsor, Berkshire and

opened a number of regional offices around the UK.



Former managing director James Moyies has left the agency. He is

replaced by co-founder Gail Tunesi.



"We constantly try to monitor and evolve our structure and services and

we have rejected the monolithic, centralised and rather inflexible

structure of many other field marketing agencies," Tunesi said.



"The regional management and operational teams are empowered and

accountable, allowing fast and flexible response to clients'

requirements, with mechanisms in place for central measurements and

controls," she added.




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