The company will bring together more than 100 plus-size women at Bankside, London Bridge as it looks to find the new faces of the brand.
Scarlett & Jo recently hosted a Member’s Modelling Competition on its 20,000-follower Facebook site, which received so many entries that it was closed after only two days.
As a result of the demand, the brand has invited the 200+ applicants to take part in the shoot, with participants travelling from all across Europe.
Each lady will be treated as a VIP for the day and will receive makeup and styling at the brand’s head office in London Bridge. They will take part in production and lifestyle shots, both individually and in groups, before an entire group shot is taken at 1pm.
Three participants will also be selected as the Face of Curvy Petite, The Face of Curvy Tall, and finally The Face of Scarlett & Jo.
Gifi Fields, founder, Scarlett & Jo said: "This will be the largest plus size photo-shoot ever organised, in fact the largest fashion shoot ever staged in Europe in terms of number. I can’t wait to see over 100 fun and fearless ladies bringing our dresses to life, it’s a very exciting time for us."
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