Playmobil teams up with London Fire Brigade for anniversary celebrations

Children's toy brand Playmobil has joined forces with the London Fire Brigade to organise 65 special open days across London to celebrate the Brigade's 150th anniversary.

The first Playmobil event with London Fire Brigade took place in Soho
The first Playmobil event with London Fire Brigade took place in Soho

The anniversary open days, which first took place in April, will run across London until December and feature life-sized Playmobil firefighters, toys and activities, while giving visitors the opportunity to meet with real firefighters at fire stations across the capital. 

Open days have already taken place in 25 locations, with the next few taking place in Harrow, Wimbledon, Chelsea, Barking, Plaistow, Stoke Newington, Wembley, Heston, Lee Green, Ruislip and Northolt in July. 

London fire commissioner, Ron Dobson, said: "The 65 open days across the capital are a great opportunity for people to celebrate our birthday and to interact with firefighters who do so much work protecting London every day."

Limited-edition London Fire Brigade versions of Playmobil Fire Brigade sets have also been created to celebrate the anniversary.

Playmobil is also hosting a roadshow at Hamley's toy stores in London and Glasgow in July, with the opportunity to enter competitions and take Playmobil selfies. 

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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