Playmobil creates Christmas grotto experience

Playmobil is creating a number of Christmas grotto experiences in partnership with Intu shopping centres across the UK.

Playmobil: partnering with Intu for Christmas grotto experience
Playmobil: partnering with Intu for Christmas grotto experience
The pre-school toy brand's grottos will each feature their own unique theme, including discovery lodges to winter wonderlands and polar expeditions. The brand partnership is expected to reach 100,000 children, who can look forward to meeting some larger than life Playmobil figures alongside Santa himself. Visitors to the grottos will also leave with a Playmobil gift.

Jamie Dickinson, Playmobil marketing manager, said: "We’re really excited to be taking this opportunity to visit intu shopping centres throughout the UK, and bringing children a special Playmobil experience this Christmas."

Trevor Pereira, Intu’s commercial director, added: "Thanks to Intu’s nationwide scale and consumer facing brand, we’ve been able to team up with one of the world’s best known toy manufacturers to make our Christmas grottos must-visit destinations for families over the festive season. We can’t wait for children to see what we have in store."

Grottos have already launched this week at Intu shopping centres at Manchesters' Trafford Centre (7 November) and Intu Braehead (9 November) and will be staged at Merry Hill from 10 November, Newcastle's Metrocentre from 10 November and Lakeside from 13 November. Next week, grottos will open at Intu centres in Watford, Derby and Broadmarsh.

Last month, Intu Lakeside hosted a sampling activation for Hovis. The shopping centre also staged a pop-up for Mercedes-Benz

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