Play.com to sponsor Film4 FrightFest event

Online retailer Play.com has signed up to sponsor Film4's FrightFest festival, taking place at the Empire Cinema in Leicester Square later this month.

Play.com to sponsor Film4 FrightFest event
Play.com to sponsor Film4 FrightFest event

Billed as the UK's top horror event, this year's festival will unveil more than 30 films, including 11 world premieres and 15 UK premieres, from 27-31 August.

During the five-day event, Play.com's promotional staff will be handing out vouchers and giving visitors the chance to win money-can't-buy access to the world premiere of Triangle, starring former Home and Away star Melissa George.

In addition, Play.com customers will be able to log on to a dedicated web page hosting the latest horror films and content from the event.

"As well as using the sponsorship and festival to engage the highly loyal Film4 FrightFest fans, it was essential that the opportunity provided the scope to add value, choice and excitement to our existing customers, and we are confident this has been achieved," said Play.com marketing manager Jason Mather.

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