The summer-long campaign, created by Tangerine PR, encompasses UK-based and in-resort activations, including a campaign content hub, experiential events, digital promotions, social media competitions, video, bespoke content shared by resident DJs and ongoing influencer engagement.
This is the latest instalment of PHR’s ‘Taste Freedom’ campaign, which inspires key audiences to re-evaluate PHR as a dining option by raising awareness of its ongoing restaurant refurbishment programme to drive footfall. Over 200 huts have already been transformed. The brand has created a specific microsite for the campaign, which will contain details of competitions and activity, including Ibiza Rocks exclusives.
Sonya Mooney, digital campaigns manager at PHR commented: "This year we plan to take our new look, new menu and new vibe to the next level by promoting freedom from every day routine. For millennials, nothing screams freedom more than that holiday feeling. Ibiza Rocks was a natural partner for us, as it will really help us bring this concept to life in a way that truly resonates. Our content-led and experiential approach will provide us with various touchpoints to authentically engage with customers, ensuring PHR is at the heart of Ibiza Rocks guests over the summer period.
The Ibiza Rocks campaign is also being supported by Lexis PR and digital agency, Amaze.
Vodka brand Cîroc has launched a new campaign to promote its latest flavour, Cîroc Summer Colada, which will include a series of summer-themed events. Last year, Mexican beer brand Corona launched its music-themed activation, Sunset Sessions.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.